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Social Media Marketing Power Mindset: Learn the...
9,95 € *
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Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? Of course you do! Whether you’re an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform…social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, Youtube, Instagram, and LinkedIn collectively, you can create your own incredible marketing engine - one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. This is where Social Media Marketing Power Mindset comes in! Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is an audiobook designed to help you change your mentality from that of an ordinary social media user into a smart social media master. Inside this audiobook:Why social media marketing is so effective at capturing peoples attention...and how you can use the psychology of social media for your own personal brand.Learn how to avoid these common digital advertising mistakes...helping you to keep your advertising spend low, and profits high.Find out how to turn instagram "likes" into "leads"...and make your profile feed your own personal cash-cow.Discover how you can use linkedin’s organic reach to generate a flood of free traffic...without needing to spend a single advertising dollar.And so much more! 1. Language: English. Narrator: Kevin Rineer. Audio sample: http://samples.audible.de/bk/acx0/150854/bk_acx0_150854_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.10.2020
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Gods of the Valley: How Today's Tech Giants Mon...
9,95 € *
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In this eye-opening audiobook, accomplished entrepreneur, angel investor, and thought leader Matt Ward tears the tech companies a new one, dissecting the super-corporations of Silicon Valley to reveal the winners and losers and where the industry is headed. Today’s tech monopolies are unlike anything the world has ever seen. With hundreds of billions in revenue, user bases in the billions, and aggressive CEOs willing to make big bets to remain in power (and kill startups), we are entering a new era of innovation. Yet while Google, Amazon, Facebook, and Apple control ever-increasing pieces of the economic pie, the world is not standing still. Each of these empires is facing existential threats in the coming years. Who wins? Who loses? Where is the world headed? Gods of the Valley downs the businesses and big problems with GAFA, examining upcoming market trends and potential disruptions that impact today’s tech giants and rating the businesses accordingly. Up close and personal with GAFA Who should Apple acquire? Does voice computing kill Google’s search business? Is Facebook the future of finance? Will Amazon kill the economy? These are the kinds of questions investors, economists, and entrepreneurs ponder. Here is the best-researched audiobook to date on the future, what it holds, where opportunities lie, and which companies will win it all. From cryptocurrency to ecommerce, ridesharing, venture capital, and voice computing to social media and streaming video, let’s look at how the Google, Amazon, Facebook, and Apple build infinitely more defensible business models even Trump can’t touch. Spoiler alert: The bigger they are, the harder they fall - and one of these four is headed for a crash; you will never guess who. This audiobook is either: an early postmortem or the perfect product road map for Google, Amazon, Facebook, and Apple (and any startups 1. Language: English. Narrator: Alan Carlson. Audio sample: http://samples.audible.de/bk/acx0/120679/bk_acx0_120679_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.10.2020
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OTT Business Opportunities: Streaming, TV Adver...
8,99 € *
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This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This book was developed from interviews and contributions from 117+ successful OTT industry companies. After Reading this Book, You Will be Able To: - Describe New OTT Services & How They Work- Know OTT Market Data, Trends, & Benchmarks- List Ways to Increase New Subscribers & Decrease Churn- Ways to Increase TV Ad Revenues & Offer New Types of Digital Ads- How TV Apps Create In-App Ad & In-App Purchase Revenues- Methods to Monetize Second Screen Services- Generate tCommerce Revenues from Affiliate, DRTV, & Shopping Channels Special Features: Market Research & Trends - hard to find streaming TV and app data & forecastsBenchmarks & Case Studies - business measurement types and implementation examplesGlossary - dictionary of terms and acronyms for advanced OTT systems and servicesSample Docs & Templates - plans, guides, and other helpful resourcesCompany Directories - lists of key OTT equipment and services companies Book Contents: OTT Business - Covers how OTT service providers, TV broadcasters, equipment manufacturers, and content producers are offering new services and increasing revenue on and off their television platforms. Key topics covered include OTT Systems, OTT Digital Advertising, TV Apps, Social TV, and Television tCommerce. OTT Systems - Covers over the top television (OTT) content, platforms, and customer engagement options. Platform types , user experience options, key benchmarks, and successful examples are provided. OTT Digital Advertising - Discover how OTT service providers can earn more money from ads by micro targeting, dynamic ad insertion, ad personalization, and by providing cross-platform digital advertising campaigns. TV Apps - Covers how to develop, distribute, and maintain TV apps along with services they can provide and ways they can earn revenue from app sales, in app advertising, and in app purchases. Social TV - Covers how television systems are being enhanced to provide new on screen, second screen, and off screen customer experiences. Learn about social program guides (SPGs), user generated content, fan management, and other audience experience options. tCommerce - Covers how eCommerce can be added to television systems to allow OTT service providers to earn new revenues from affiliate off screen purchases, enhanced direct response television sales, and by hosting OTT interactive shopping channels.

Anbieter: buecher
Stand: 19.10.2020
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OTT Business Opportunities: Streaming, TV Adver...
8,99 € *
ggf. zzgl. Versand

This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This book was developed from interviews and contributions from 117+ successful OTT industry companies. After Reading this Book, You Will be Able To: - Describe New OTT Services & How They Work- Know OTT Market Data, Trends, & Benchmarks- List Ways to Increase New Subscribers & Decrease Churn- Ways to Increase TV Ad Revenues & Offer New Types of Digital Ads- How TV Apps Create In-App Ad & In-App Purchase Revenues- Methods to Monetize Second Screen Services- Generate tCommerce Revenues from Affiliate, DRTV, & Shopping Channels Special Features: Market Research & Trends - hard to find streaming TV and app data & forecastsBenchmarks & Case Studies - business measurement types and implementation examplesGlossary - dictionary of terms and acronyms for advanced OTT systems and servicesSample Docs & Templates - plans, guides, and other helpful resourcesCompany Directories - lists of key OTT equipment and services companies Book Contents: OTT Business - Covers how OTT service providers, TV broadcasters, equipment manufacturers, and content producers are offering new services and increasing revenue on and off their television platforms. Key topics covered include OTT Systems, OTT Digital Advertising, TV Apps, Social TV, and Television tCommerce. OTT Systems - Covers over the top television (OTT) content, platforms, and customer engagement options. Platform types , user experience options, key benchmarks, and successful examples are provided. OTT Digital Advertising - Discover how OTT service providers can earn more money from ads by micro targeting, dynamic ad insertion, ad personalization, and by providing cross-platform digital advertising campaigns. TV Apps - Covers how to develop, distribute, and maintain TV apps along with services they can provide and ways they can earn revenue from app sales, in app advertising, and in app purchases. Social TV - Covers how television systems are being enhanced to provide new on screen, second screen, and off screen customer experiences. Learn about social program guides (SPGs), user generated content, fan management, and other audience experience options. tCommerce - Covers how eCommerce can be added to television systems to allow OTT service providers to earn new revenues from affiliate off screen purchases, enhanced direct response television sales, and by hosting OTT interactive shopping channels.

Anbieter: buecher
Stand: 19.10.2020
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Designing Personalized User Experiences in eCom...
181,99 € *
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Designing Personalized User Experiences in eCommerce ab 181.99 EURO Softcover reprint of the original 1st ed. 2004

Anbieter: ebook.de
Stand: 19.10.2020
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Product Recommendation and Adaptive eLearning
49,00 € *
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Effectively connecting and marketing products to on- line consumers is one of the challenges faced by businesses today. This platform is designed to educate and assist users with the product selection process and provide for personalization in a domain where expert knowledge is important for matching customer needs with product characteristics. The system utilizes several strategies designed to engage the user in order to retain and progressively stimulate interest in the product area. The intelligent system matches users with appropriate product recommendations while adaptive eLearning enhances product understanding providing an interactive and evolving user experience. Aspects of social networking are incorporated into the product matching and recommendation process. The modular design of the platform allows for an application independent extension to existing ecommerce systems. The target area for the platform is the wine consumer industry where education and knowledge are important factors in the product selection process due to the high level of product complexity.

Anbieter: Dodax
Stand: 19.10.2020
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A Parameterized Approach to Deal with Review Sp...
54,90 € *
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Today, E-commerce web sites are providing huge number of platforms for users in which they can express their views, their opinions and post their reviews about the products on the web. Such content contributed by users is available for other customers and manufacturers as a valuable source of information. Though these reviews are important source of information but quality control on this user generated data is not assured. As the popularity of Ecommerce sites are immensely increasing, quality of the reviews is getting worse day by day thereby affecting customers' buying decisions. Spammers may either post positive comments to promote a product/brand or negative comments having intention of demoting a product/brand. Unfortunately, many organizations are making money by doing such activities. Spammers are also heavily paid by such organizations for writing fake reviews for the target products on web. In this work, we take a different approach to detect suspicious review, suspicious reviewers and suspicious reviewers' group considering geographical statistics and networking parameters.

Anbieter: Dodax
Stand: 19.10.2020
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Service Provision Framework for Intelligent Tra...
59,00 € *
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In recent years there has been an increase in the area of applied research for the intelligent transport domain. This surge in research has many contributing factors such as: advancements in information technology, escalations in congestion and the advent of wireless networking. The possibility of collaboration among vehicles and roadside infrastructure enriches transportation systems, where the goals of improved safety, efficiency and environmental benefits can be addressed. The main objective of these Intelligent Transportation Systems(ITS) is the creation of advanced road safety systems for improved traffic safety, efficiency and travelling comfort. These systems provide a reliable underlying communications infrastructure upon which it can also be envisaged that a host of user orientated services will be deployed. This work outlines an agent augmented service provision framework for vehicular networks. The framework acts as a vector, through which the benefits of eCommerce can be brought to the vehicular market providing value added service for its users. The framework facilitates the rapid creation and deployment of localised and personalised services over an ITS.

Anbieter: Dodax
Stand: 19.10.2020
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Foundations for Designing User-Centered Systems
37,44 € *
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Foundations for Designing User-Centered Systems introduces the fundamental human capabilities and characteristics that influence how people use interactive technologies. Organized into four main areas-anthropometrics, behaviour, cognition and social factors-it covers basic research and considers the practical implications of that research on system design. Applying what you learn from this book will help you to design interactive systems that are more usable, more useful and more effective.The authors have deliberately developed Foundations for Designing User-Centered Systems to appeal to system designers and developers, as well as to students who are taking courses in system design and HCI. The book reflects the authors' backgrounds in computer science, cognitive science, psychology and human factors. The material in the book is based on their collective experience which adds up to almost 90 years of working in academia and both with, and within, industry, covering domains that include aviation, consumer Internet, defense, eCommerce, enterprise system design, health care, and industrial process control.

Anbieter: Dodax
Stand: 19.10.2020
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