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Designing Personalized User Experiences in eCom...
181,99 € *
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Designing Personalized User Experiences in eCommerce ab 181.99 € als Taschenbuch: Softcover reprint of the original 1st ed. 2004. Aus dem Bereich: Bücher, Ratgeber, Computer & Internet,

Anbieter: hugendubel
Stand: 18.09.2020
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Shopify: Beginner to Pro Guide , Hörbuch, Digit...
9,95 € *
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Use this proven step by step plan to build a profitable online store with Shopify! When it comes time to head to work in the morning do you wish you could do something more than grind out your soul-destroying job and take control of your own life? If you have ever dreamed of working from home or anywhere in the world that you desire and running your own online store, then there has never been a better time to stop dreaming and start acting. Shopify: Beginner to Pro Guide can show you how to get started today. Shopify is what is known as a complete ecommerce solution for business that are looking to sell their products online which means you can get started building an online business today for absolutely no money down. The site will allow you to create a personalized online store, sell any products that you like and also accept payments from debit and credit cards while also tracking orders and providing customer service. Inside you will find a step by step guide to everything you need to choose a niche, choose a product, set up your site, market your site and grow your site on into the future. This book contains: The four things you need to consider to find the perfect product to sell The easiest way to start selling products without actually owning any products to sell The secret to creating a memorable logo All the best ways to build your brand on the cheap And more What are you waiting for? Do your dreams a favor and buy this book today! 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/069815/bk_acx0_069815_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 18.09.2020
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Designing Personalized User Experiences in eCom...
181,99 € *
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Designing Personalized User Experiences in eCommerce ab 181.99 EURO Softcover reprint of the original 1st ed. 2004

Anbieter: ebook.de
Stand: 18.09.2020
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Introduction to Algorithmic Marketing
164,00 CHF *
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Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. 'A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.' ¿Ali Bouhouch, CTO, Sephora Americas 'It is a must-read for both data scientists and marketing officers¿even better if they read it together.' ¿Andrey Sebrant, Director of Strategic Marketing, Yandex 'The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.' ¿Victoria Livschitz, founder and CTO, Grid Dynamics Table of Contents Chapter 1 - Introduction The Subject of Algorithmic Marketing The Definition of Algorithmic Marketing Historical Backgrounds and Context Programmatic Services Who Should Read This Book? Summary Chapter 2 - Review of Predictive Modeling Descriptive, Predictive, and Prescriptive Analytics Economic Optimization Machine Learning Supervised Learning Representation Learning More Specialized Models Summary Chapter 3 - Promotions and Advertisements Environment Business Objectives Targeting Pipeline Response Modeling and Measurement Building Blocks: Targeting and LTV Models Designing and Running Campaigns Resource Allocation Online Advertisements Measuring the Effectiveness Architecture of Targeting Systems Summary Chapter 4 - Search Environment Business Objectives Building Blocks: Matching and Ranking Mixing Relevance Signals Semantic Analysis Search Methods for Merchandising Relevance Tuning Architecture of Merchandising Search Services Summary Chapter 5 - Recommendations Environment Business Objectives Quality Evaluation Overview of Recommendation Methods Content-based Filtering Introduction to Collaborative Filtering Neighborhood-based Collaborative Filtering Model-based Collaborative Filtering Hybrid Methods Contextual Recommendations Non-Personalized Recommendations Multiple Objective Optimization Architecture of Recommender Systems Summary Chapter 6 - Pricing and Assortment Environment The Impact of Pricing Price and Value Price and Demand Basic Price Structures Demand Prediction Price Optimization Resource Allocation Assortment Optimization Architecture of Price Management Systems Summary

Anbieter: Orell Fuessli CH
Stand: 18.09.2020
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How to Create and Sell Card Decks Using POD (Re...
1,00 CHF *
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Amy Harrop has been an avid writer and reader all her life, and she's happiest running her own business. She lives in northern Idaho with her husband and two cats. Her background is in film production, writing, teaching, training, and sales. It was about six years ago that she got into publishing and writing. That's when she first became self-employed, and she really hasn't looked back since. Promise: How to Take Advantage on Popular Trends The reason why we are here today is that I'm really excited to share how you can take advantage of some very popular trends and also emerging technology. This emerging technology is going to allow you to make money and grow your business in ways that you were never able to do before. By getting into the forefront of this trend, where people are spending millions, billions, and even almost trillions of dollars within these industries, you are going to be able to grow your business. One of the reasons why eCommerce and self-publishing were able to take off is because the average person was able to enter these. The barriers of entry were removed. It used to be that if you wanted to sell products, you would have to have relationships with wholesalers and distributors, and you would have to be like a door-to-door salesman, pretty much. Nowadays, not only can you sell online, but you also have access to products that are ready to go as well as personalized and unique products. Companies like Amazon, which of course is at the forefront, but also eBay, Shopify, Etsy, all make it very, very easy for people to sell their own products. In addition to that, we also have the self-publishing boom. It wasn't very long ago that if you wanted to publish, you had to get an agent, and you had to go through a publishing company. Only very few lucky people were actually able to publish. Now pretty much anyone can publish. Now we have, again with these emerging technologies, the ability to do physical products and print on demand. Companies used to have to spend millions and millions of dollars on their equipment, but now individuals can use their technologies and create customizable, unique products that they can instantly put out in the marketplace.

Anbieter: Orell Fuessli CH
Stand: 18.09.2020
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Introduction to Algorithmic Marketing
121,99 € *
ggf. zzgl. Versand

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. 'A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.' ¿Ali Bouhouch, CTO, Sephora Americas 'It is a must-read for both data scientists and marketing officers¿even better if they read it together.' ¿Andrey Sebrant, Director of Strategic Marketing, Yandex 'The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.' ¿Victoria Livschitz, founder and CTO, Grid Dynamics Table of Contents Chapter 1 - Introduction The Subject of Algorithmic Marketing The Definition of Algorithmic Marketing Historical Backgrounds and Context Programmatic Services Who Should Read This Book? Summary Chapter 2 - Review of Predictive Modeling Descriptive, Predictive, and Prescriptive Analytics Economic Optimization Machine Learning Supervised Learning Representation Learning More Specialized Models Summary Chapter 3 - Promotions and Advertisements Environment Business Objectives Targeting Pipeline Response Modeling and Measurement Building Blocks: Targeting and LTV Models Designing and Running Campaigns Resource Allocation Online Advertisements Measuring the Effectiveness Architecture of Targeting Systems Summary Chapter 4 - Search Environment Business Objectives Building Blocks: Matching and Ranking Mixing Relevance Signals Semantic Analysis Search Methods for Merchandising Relevance Tuning Architecture of Merchandising Search Services Summary Chapter 5 - Recommendations Environment Business Objectives Quality Evaluation Overview of Recommendation Methods Content-based Filtering Introduction to Collaborative Filtering Neighborhood-based Collaborative Filtering Model-based Collaborative Filtering Hybrid Methods Contextual Recommendations Non-Personalized Recommendations Multiple Objective Optimization Architecture of Recommender Systems Summary Chapter 6 - Pricing and Assortment Environment The Impact of Pricing Price and Value Price and Demand Basic Price Structures Demand Prediction Price Optimization Resource Allocation Assortment Optimization Architecture of Price Management Systems Summary

Anbieter: Thalia AT
Stand: 18.09.2020
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How to Create and Sell Card Decks Using POD (Re...
0,99 € *
ggf. zzgl. Versand

Amy Harrop has been an avid writer and reader all her life, and she's happiest running her own business. She lives in northern Idaho with her husband and two cats. Her background is in film production, writing, teaching, training, and sales. It was about six years ago that she got into publishing and writing. That's when she first became self-employed, and she really hasn't looked back since. Promise: How to Take Advantage on Popular Trends The reason why we are here today is that I'm really excited to share how you can take advantage of some very popular trends and also emerging technology. This emerging technology is going to allow you to make money and grow your business in ways that you were never able to do before. By getting into the forefront of this trend, where people are spending millions, billions, and even almost trillions of dollars within these industries, you are going to be able to grow your business. One of the reasons why eCommerce and self-publishing were able to take off is because the average person was able to enter these. The barriers of entry were removed. It used to be that if you wanted to sell products, you would have to have relationships with wholesalers and distributors, and you would have to be like a door-to-door salesman, pretty much. Nowadays, not only can you sell online, but you also have access to products that are ready to go as well as personalized and unique products. Companies like Amazon, which of course is at the forefront, but also eBay, Shopify, Etsy, all make it very, very easy for people to sell their own products. In addition to that, we also have the self-publishing boom. It wasn't very long ago that if you wanted to publish, you had to get an agent, and you had to go through a publishing company. Only very few lucky people were actually able to publish. Now pretty much anyone can publish. Now we have, again with these emerging technologies, the ability to do physical products and print on demand. Companies used to have to spend millions and millions of dollars on their equipment, but now individuals can use their technologies and create customizable, unique products that they can instantly put out in the marketplace.

Anbieter: Thalia AT
Stand: 18.09.2020
Zum Angebot