Do you struggle to work out where to spend your marketing budget to grow sales?Are you always getting distracted by the latest "must-have" marketing tool?Have you struggled to work out how to improve your marketing?This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth.Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge.As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel.But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business.eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including:10 specific eCommerce marketing methods explainedComplete guide to the Customer MasterPlan Model - your new decision making toolSeven marketing maxims - ways you can quickly improve the performance of any marketing you're doingHow to improve BOTH customer acquisition AND customer retentionFollow the advice in this book to create the marketing activity that will supercharge your sales growth. 1. Language: English. Narrator: Chloe Thomas. Audio sample: http://samples.audible.de/bk/acx0/184998/bk_acx0_184998_sample.mp3. Digital audiobook in aax.
Why an audiobook on delivery? In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word - delivery - and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency. Research undertaken around the world consistently shows delivery as a top cause of failure to purchase [57 percent of baskets were abandoned due to delivery (Royal Mail's Delivery Matters, 2014)]. So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Let's face it, we've all seen the impact of a free P & P weekend. Listen to this audiobook to find out how your delivery strategy can: Recruit new customers Drive repeat purchases Be used to make your business more efficient eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales is the third book in the eCommerce MasterPlan series. The series is built on Chloë's years of experience across many eCommerce sectors. 1. Language: English. Narrator: Joe Bronzi. Audio sample: http://samples.audible.de/bk/acx0/036680/bk_acx0_036680_sample.mp3. Digital audiobook in aax.
Whether you're a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business? Getting everyone and everything ready Making the website a reality Making B2B eCommerce a success: Site launch and ongoing marketing Plus lots of case studies and two bonus chapters covering what successful websites need and if B2C eCommerce is for you. 1. Language: English. Narrator: Chloe Thomas. Audio sample: http://samples.audible.de/bk/acx0/100010/bk_acx0_100010_sample.mp3. Digital audiobook in aax.