Practical Business Marketing and Advertising Strategies This book will focus on different forms of marketing and advertising that is suitable for your business, to boost your growth and sales volume. We therefore encourage every business owner to purchase this book, because it contains all the vital information and secrets for your business success. Use of proper marketing strategies is the key to the success of every business that aspires to increase their business prospects in a cost effective way. Every business house sets aside a certain amount of money for investing in the market to promote their products and reach out to clients through various means of advertising. These strategies should be able to generate interest among existing and as well as new customers about the products that they are selling. With the introduction of ecommerce, business organizations are stressing the importance of the two most important forms of advertising: the email marketing and the social media marketing strategies to promote their products. In the recent past, the Internet has been so popular for business advertising and marketing. It has created the best platform to reach multitudes within a span of time and at effective costs. Many business owners today rely on network marketing, affiliate marketing, and email marketing for their businesses' marketing needs. You have landed on the right path by picking this book. Go ahead and unleash the hidden secrets! 1. Language: English. Narrator: Kelly Rhodes. Audio sample: http://samples.audible.de/bk/acx0/057730/bk_acx0_057730_sample.mp3. Digital audiobook in aax.
Beginning Neo4j is your introduction in the world of graph databases, and the benefits they can bring to your applications. Neo4j is the most established graph database on the market, and it's always improving to bring more of its benefits to you. This book will take you from the installation of Neo4j through to building a full application with Neo4j at its heart, and everything in between.Using this book, you'll get everything up and running, and then learn how to use Neo4j to build up recommendations, relationships, and calculate the shortest route between two locations. With example data models, best practices, and an application putting everything together, this book will give you everything you need to really get started with Neo4j.Neo4j is being used by social media and ecommerce industry giants. You can take advantage of Neo4j's powerful features and benefits - add Beginning Neo4j to your library today.
In recent years, online payment activities and money transfer has been increased exponentially, and people are ready to accept the new way to do their transactions at any place any time. In this era of global connectivity, the security breaches through the viruses, hackers, eavesdropping, identity theft, Trojan horse, Denial of service, IP spoofing etc. E-commerce: Introduction, Technology, Cryptography provides the recent technology used to protect against the attacks on E-commerce websites. The description of the various symmetric and asymmetric key algorithms clearly inform the proper techniques to provide the authentication, confidentiality, Integrity and Non-repudiation service for the E-commerce. The content should help the person who are doing their online business, and should be especially useful to professionals in E-commerce fields.
This third edition of the successful information systems guide is a thorough introduction to all aspects of business transformation and analysis. It offers a complex set of tools covering all types of systems, including legacy, transactional, database and web/ecommerce topics and integrates them within a common method for the successful analyst/designer. With additional chapters on topics such as Web interface tools and data warehouse system design, and providing new case studies, it is a valuable resource for all information systems students, as well as professionals.
This book provides an introduction, discussion, and formal-based modelling of trust theory and its applications in agent-based systems This book gives an accessible explanation of the importance of trust in human interaction and, in general, in autonomous cognitive agents including autonomous technologies. The authors explain the concepts of trust, and describe a principled, general theory of trust grounded on cognitive, cultural, institutional, technical, and normative solutions. This provides a strong base for the author's discussion of role of trust in agent-based systems supporting human-computer interaction and distributed and virtual organizations or markets (multi-agent systems). Key Features: * Provides an accessible introduction to trust, and its importance and applications in agent-based systems * Proposes a principled, general theory of trust grounding on cognitive, cultural, institutional, technical, and normative solutions. * Offers a clear, intuitive approach, and systematic integration of relevant issues * Explains the dynamics of trust, and the relationship between trust and security * Offers operational definitions and models directly applicable both in technical and experimental domains * Includes a critical examination of trust models in economics, philosophy, psychology, sociology, and AI This book will be a valuable reference for researchers and advanced students focused on information and communication technologies (computer science, artificial intelligence, organizational sciences, and knowledge management etc.), as well as Web-site and robotics designers, and for scholars working on human, social, and cultural aspects of technology. Professionals of ecommerce systems and peer-to-peer systems will also find this text of interest.
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. 'A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.' ¿Ali Bouhouch, CTO, Sephora Americas 'It is a must-read for both data scientists and marketing officers¿even better if they read it together.' ¿Andrey Sebrant, Director of Strategic Marketing, Yandex 'The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.' ¿Victoria Livschitz, founder and CTO, Grid Dynamics Table of Contents Chapter 1 - Introduction The Subject of Algorithmic Marketing The Definition of Algorithmic Marketing Historical Backgrounds and Context Programmatic Services Who Should Read This Book? Summary Chapter 2 - Review of Predictive Modeling Descriptive, Predictive, and Prescriptive Analytics Economic Optimization Machine Learning Supervised Learning Representation Learning More Specialized Models Summary Chapter 3 - Promotions and Advertisements Environment Business Objectives Targeting Pipeline Response Modeling and Measurement Building Blocks: Targeting and LTV Models Designing and Running Campaigns Resource Allocation Online Advertisements Measuring the Effectiveness Architecture of Targeting Systems Summary Chapter 4 - Search Environment Business Objectives Building Blocks: Matching and Ranking Mixing Relevance Signals Semantic Analysis Search Methods for Merchandising Relevance Tuning Architecture of Merchandising Search Services Summary Chapter 5 - Recommendations Environment Business Objectives Quality Evaluation Overview of Recommendation Methods Content-based Filtering Introduction to Collaborative Filtering Neighborhood-based Collaborative Filtering Model-based Collaborative Filtering Hybrid Methods Contextual Recommendations Non-Personalized Recommendations Multiple Objective Optimization Architecture of Recommender Systems Summary Chapter 6 - Pricing and Assortment Environment The Impact of Pricing Price and Value Price and Demand Basic Price Structures Demand Prediction Price Optimization Resource Allocation Assortment Optimization Architecture of Price Management Systems Summary