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Advances in Digital Marketing and eCommerce
141,99 € *
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Erscheinungsdatum: 07.05.2020, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Advances in Digital Marketing and eCommerce, Titelzusatz: First International Conference, 2020, Auflage: 1. Auflage von 1920 // 1st ed. 2020, Redaktion: D'Alessandro, Steven // Martínez-López, Francisco J., Verlag: Springer International Publishing, Sprache: Englisch, Schlagworte: E-Commerce // E-Business // Wirtschaftsmathematik und // informatik // IT-Management // Marketing und Vertrieb // Unternehmensanwendungen, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 232, Informationen: Paperback, Gewicht: 359 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 01.06.2020
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Profit First for Ecommerce Sellers
18,49 € *
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Profit First for Ecommerce Sellers ab 18.49 € als Taschenbuch: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 01.06.2020
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Profit First for Ecommerce Sellers: Transform Y...
9,95 € *
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Profit First for Ecommerce Sellers focuses on four critical areas that today's ecommerce sellers struggle with in growing their businesses: managing inventory; relying on debt; understanding their financial data; and maintaining focus. While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success.Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.This book is for every online seller who dreams of ecommerce prosperity. 1. Language: English. Narrator: Cyndi Thomason. Audio sample: http://samples.audible.de/bk/acx0/139749/bk_acx0_139749_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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Advances in Digital Marketing and eCommerce (eB...
116,95 € *
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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Anbieter: buecher
Stand: 01.06.2020
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Advances in Digital Marketing and eCommerce (eB...
116,95 € *
ggf. zzgl. Versand

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Anbieter: buecher
Stand: 01.06.2020
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Ecommerce Analytics: Analyze and Improve the Im...
32,99 € *
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Today's Complete, Focused, Up-To-Date Guide to Analytics for Ecommerce Ecommerce analytics is not generic analytics. Rather, it encompasses specific, powerful techniques for collecting, measuring, analyzing, visualizing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. Ecommerce Analytics is the first focused, coherent, and practical guide to applying modern analytics in ecommerce. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage all your data resources to improve efficiency, grow revenue, reduce cost, and boost profitability. This landmark guide focuses on using analytics to solve the critical problems ecommerce organizations face, from generating demand to acquiring customers, understanding and shaping digital behavior to accelerating and optimizing conversion, nurturing new customers to re-engaging and retaining former purchasers. Phillips helps you integrate ecommerce analytics throughout all facets of digital experience, product development, business management, transactions, merchandising, and marketing. You'll discover techniques for improving strategy, tactics, and experience and measuring performance throughout the customer lifecyle, including mobile, social, and the Internet of Things (IoT). From building teams and models through choosing platforms and channels, Phillips covers all you need to fully leverage analytics in any ecommerce organization. Answer the questions that drive ecommerce profits! Customers: What are the characteristics of my most (and least) loyal customers, and how do I segment them? Marketing: How do our customers perceive us? Which have the highest lifetime value? Categories/Products: Which products earn the highest sales or margins? Which are purchased together? Price/Promotions: What's the business impact of discounts and promotions? Channels: How are my channels performing? How do they compare to and complement each other? Prospects/Customers: Which prospects should I target? What offers will work best? Optimization/Prediction: What site elements should I test? What products should I order?

Anbieter: buecher
Stand: 01.06.2020
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Ecommerce Analytics: Analyze and Improve the Im...
32,99 € *
ggf. zzgl. Versand

Today's Complete, Focused, Up-To-Date Guide to Analytics for Ecommerce Ecommerce analytics is not generic analytics. Rather, it encompasses specific, powerful techniques for collecting, measuring, analyzing, visualizing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. Ecommerce Analytics is the first focused, coherent, and practical guide to applying modern analytics in ecommerce. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage all your data resources to improve efficiency, grow revenue, reduce cost, and boost profitability. This landmark guide focuses on using analytics to solve the critical problems ecommerce organizations face, from generating demand to acquiring customers, understanding and shaping digital behavior to accelerating and optimizing conversion, nurturing new customers to re-engaging and retaining former purchasers. Phillips helps you integrate ecommerce analytics throughout all facets of digital experience, product development, business management, transactions, merchandising, and marketing. You'll discover techniques for improving strategy, tactics, and experience and measuring performance throughout the customer lifecyle, including mobile, social, and the Internet of Things (IoT). From building teams and models through choosing platforms and channels, Phillips covers all you need to fully leverage analytics in any ecommerce organization. Answer the questions that drive ecommerce profits! Customers: What are the characteristics of my most (and least) loyal customers, and how do I segment them? Marketing: How do our customers perceive us? Which have the highest lifetime value? Categories/Products: Which products earn the highest sales or margins? Which are purchased together? Price/Promotions: What's the business impact of discounts and promotions? Channels: How are my channels performing? How do they compare to and complement each other? Prospects/Customers: Which prospects should I target? What offers will work best? Optimization/Prediction: What site elements should I test? What products should I order?

Anbieter: buecher
Stand: 01.06.2020
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eCommerce MasterPlan 1.8: Your 3 Steps to Succe...
9,95 € *
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Successful ecommerce businesses follow a pattern: the eCommerce MasterPlan. This book identifies the seven ecommerce business structures used by successful ecommerce businesses. These structures influence everything else in your ecommerce business. Understanding the ecommerce business structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are: the foundations of your ecommerce business (the website, the money, and the products) and the marketing plan (how to create it, launch it, and improve it). These three steps, outlined in this book, are already being used by businesses to accelerate their growth and avoid failure. The author, Chloe Thomas, has been running the marketing and websites of ecommerce businesses since 2004. Initially working in-house, she now acts as a coach, educator, and speaker. eCommerce MasterPlan is built on Chloe's years of experience across many ecommerce sectors and different types of businesses. Whether you already have an ecommerce business and want to improve performance, or you are interested in starting one, this book will help you achieve your goals faster and help you waste less time, effort, and money. 1. Language: English. Narrator: Matt Young. Audio sample: http://samples.audible.de/bk/acx0/037834/bk_acx0_037834_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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Advances in Digital Marketing and eCommerce
149,99 € *
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Advances in Digital Marketing and eCommerce ab 149.99 € als Taschenbuch: First International Conference 2020. 1st ed. 2020. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 01.06.2020
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