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Brodersen CRM-Software optimal evaluiere
46,95 € *
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Erscheinungsdatum: 01.11.2018, Einband: Kartoniert, Titelzusatz: Ratgeber für Start-up's, Personen- und Kapitalgesellschaften - Analysekriterien für eine situationsgerechte Entscheidungsfindung, Auflage: 1/2018, Autor: Brodersen, Lars, Verlag: CRM Verlag, Co-Verlag: Lars Brodersen, Sprache: Deutsch, Schlagworte: Analyse // B2B // B2C // Cloud // CRM // Customer Relationship Management // Digital // eBusiness // eCommerce // Force // IT // Kundenbeziehungsmanagement // Marketing // Marketing Automation // Modul // Online // Open Source // Sales // Service // Social CRM // Software // System // Technologie // Tool // Vertrieb, Produktform: Kartoniert, Umfang: 250 S., Seiten: 250, Format: 1.5 x 21 x 14.9 cm, Gewicht: 425 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 30.11.2020
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electronic Customer Relationship Management (eC...
11,99 € *
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electronic Customer Relationship Management (eCRM) - Technische und wirtschaftliche Aspekte im eCommerce ab 11.99 € als Taschenbuch: 3. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 30.11.2020
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electronic Customer Relationship Management (eC...
4,99 € *
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electronic Customer Relationship Management (eCRM) - Technische und wirtschaftliche Aspekte im eCommerce ab 4.99 € als epub eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 30.11.2020
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Ecommerce Analytics (eBook, PDF)
18,95 € *
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Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.

Anbieter: buecher
Stand: 30.11.2020
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Ecommerce Analytics (eBook, PDF)
18,95 € *
ggf. zzgl. Versand

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.

Anbieter: buecher
Stand: 30.11.2020
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eCommerce klipp & klar
19,99 € *
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Dieses Lehrbuch präsentiert eine Einführung und Vertiefung der wesentlichen Themenfelder des eCommerce. Der Fokus liegt dabei auf kundenzentrierten Aspekten, wie z.B. der Kundenzufriedenheit und -erwartung. Diese werden entlang einer Customer Journey systematisiert und ausgeführt. Neben Themen wie dem Kundenmanagement wird vor allem auch auf Onlineshops im eCommerce, insbesondere auf deren Gestaltungsmöglichkeiten, eingegangen. Dabei wird aufgezeigt, wie eine logische Wertschöpfung nach Gesetzen der Netzökonomie aussehen kann. Schließlich zeigen die Autoren die Erfolgsfaktoren des eCommerce auf, für die die bestmögliche Kenntnis des Kunden eine wesentliche Grundlage bildet. Das praxisorientierte Buch richtet sich an Studierende und auch Praktiker, die den eCommerce in Ihrem Unternehmen aktiv gestalten und entwickeln.

Anbieter: buecher
Stand: 30.11.2020
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eCommerce klipp & klar
20,55 € *
ggf. zzgl. Versand

Dieses Lehrbuch präsentiert eine Einführung und Vertiefung der wesentlichen Themenfelder des eCommerce. Der Fokus liegt dabei auf kundenzentrierten Aspekten, wie z.B. der Kundenzufriedenheit und -erwartung. Diese werden entlang einer Customer Journey systematisiert und ausgeführt. Neben Themen wie dem Kundenmanagement wird vor allem auch auf Onlineshops im eCommerce, insbesondere auf deren Gestaltungsmöglichkeiten, eingegangen. Dabei wird aufgezeigt, wie eine logische Wertschöpfung nach Gesetzen der Netzökonomie aussehen kann. Schließlich zeigen die Autoren die Erfolgsfaktoren des eCommerce auf, für die die bestmögliche Kenntnis des Kunden eine wesentliche Grundlage bildet. Das praxisorientierte Buch richtet sich an Studierende und auch Praktiker, die den eCommerce in Ihrem Unternehmen aktiv gestalten und entwickeln.

Anbieter: buecher
Stand: 30.11.2020
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eCommerce Marketing: How to Get Traffic That BU...
9,95 € *
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Do you struggle to work out where to spend your marketing budget to grow sales?Are you always getting distracted by the latest "must-have" marketing tool?Have you struggled to work out how to improve your marketing?This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth.Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge.As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel.But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business.eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including:10 specific eCommerce marketing methods explainedComplete guide to the Customer MasterPlan Model - your new decision making toolSeven marketing maxims - ways you can quickly improve the performance of any marketing you're doingHow to improve BOTH customer acquisition AND customer retentionFollow the advice in this book to create the marketing activity that will supercharge your sales growth. 1. Language: English. Narrator: Chloe Thomas. Audio sample: http://samples.audible.de/bk/acx0/184998/bk_acx0_184998_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.11.2020
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eCommerce Delivery: How Your Delivery Strategy ...
9,95 € *
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Why an audiobook on delivery? In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word - delivery - and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency. Research undertaken around the world consistently shows delivery as a top cause of failure to purchase [57 percent of baskets were abandoned due to delivery (Royal Mail's Delivery Matters, 2014)]. So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Let's face it, we've all seen the impact of a free P & P weekend. Listen to this audiobook to find out how your delivery strategy can: Recruit new customers Drive repeat purchases Be used to make your business more efficient eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales is the third book in the eCommerce MasterPlan series. The series is built on Chloë's years of experience across many eCommerce sectors. 1. Language: English. Narrator: Joe Bronzi. Audio sample: http://samples.audible.de/bk/acx0/036680/bk_acx0_036680_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.11.2020
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