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Embodied Conversational Agents - virtuelle Bera...
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Embodied Conversational Agents - virtuelle Berater im eCommerce ab 8.99 € als Taschenbuch: 1. Auflage.. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 19.01.2021
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Embodied Conversational Agents - virtuelle Bera...
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Embodied Conversational Agents - virtuelle Berater im eCommerce ab 4.99 € als epub eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

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Embodied Conversational Agents - virtuelle Bera...
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Embodied Conversational Agents - virtuelle Berater im eCommerce ab 4.99 EURO 1. Auflage

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Stand: 19.01.2021
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Embodied Conversational Agents - virtuelle Bera...
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Embodied Conversational Agents - virtuelle Berater im eCommerce ab 8.99 EURO 1. Auflage.

Anbieter: ebook.de
Stand: 19.01.2021
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Embodied Conversational Agents - virtuelle Bera...
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Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Handel und Distribution, Note: 1,0, Duale Hochschule Baden-Württemberg, Stuttgart, früher: Berufsakademie Stuttgart (Fachrichtung Industrie), Sprache: Deutsch, Abstract: [...] Neben dem reinen Informationsangebot bieten einigeUnternehmen zusätzliche Möglichkeiten wie zum Beispiel den Onlinekauf an.Die enorme Menge an Informationen und Möglichkeiten, die in diesem Medium verfügbar sind, überfordernviele Benutzer. Gerade wenig versierte Benutzer schreckt dieses scheinbare Chaos ab. Dochnicht nur das WWW als Ganzes kann überfordern. Oft tritt dieser Effekt bereits innerhalb einer Web-Site5 auf. Die Benutzer suchen dort aufgrund der großen Anzahl von Unterseiten lange nach Informationenüber ein Produkt oder sie finden mit dem elektronischen Einkaufswagen die Kasse nicht. Geradeder direkte Wechsel zu einem Wettbewerber im WWW, aufgrund einer derartigen frustrierendenErfahrung, ist eine der größten Herausforderungen, denen sich ein Unternehmen stellen muss6. EinenTrägheitseffekt, der die Kunden bei einem Unternehmen im WWW hält, gibt es im Gegensatz zur realenWelt nicht7.Neben den frustrierenden Erfahrungen gibt es noch die Hemmschwellen, die selbst bei einer gutenGestaltung der Web-Site von einem Kauf abhalten. Hiervon sind vor allem beratungsintensive Produktebetroffen. Zwar gibt es standardisierte Informationen zum Angebot, aber eine auf die persönlichenBedürfnisse angepasste Beratung wird selten angeboten. So erklärt sich auch die Rangliste der amhäufigsten gekauften Waren im WWW. Hier stehen Bücher, Bekleidung, Musik-CDs, Eintrittskarten zuVeranstaltungen sowie Software auf den obersten Rängen8.Als eine Möglichkeit diesen Problemen zu begegnen, sollen die Potenziale, die durch den Einsatz von"Embodied Conversational Agents" (ECAs) als virtuelle Berater im WWW entstehen, betrachtet werden.Hierbei handelt es sich um visuell dargestellte Softwareprogramme, die mit den Benutzern einerWeb-Site kommunizieren können, um so eine persönliche Beratung zu ermöglichen.Im Folgenden wird zunächst ein Einblick in die Technik der ECAs vermittelt. Anschließend werden dieMöglichkeiten, die sich dadurch ergeben dargestellt. Abschließend erfolgt ein Resümee in dem dieeinzelnen Möglichkeiten noch einmal als Ganzes beurteilt werden.5 "Die Web-Site steht für das gesamte Online-Angebot innerhalb einer Domain und kann aus einer Vielzahl an untergeordnetenWeb-Seiten bestehen." Vgl. Wirtz, B. W. (2002), S. 2736 Vgl. Braun, A. (2003), S. 47 Vgl. Ansorge, P. u. a. (2001), S. 438 Vgl. ENIGMA GfK (2003), S. 1, Vgl. dazu ebenso AGiREV (2003), S. 26.

Anbieter: Dodax
Stand: 19.01.2021
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Designing and Evaluating Usable Technology in I...
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This book is about HCI research in an industrial research setting. It is based on the experiences of two researchers at the IBM T. J. Watson Research Center. Over the last two decades, Drs. John and Clare-Marie Karat have conducted HCI research to create innovative usable technology for users across a variety of domains. We begin the book by introducing the reader to the context of industrial research as well as a set of common themes or guidelines to consider in conducting HCI research in practice. Then case study examples of HCI approaches to the design and evaluation of usable solutions for people are presented and discussed in three domain areas: - item Conversational speech technologies, - item Personalization in eCommerce, and - item Security and privacy policy management technologies In each of the case studies, the authors illustrate and discuss examples of HCI approaches to design and evaluation that worked well and those that did not. They discuss what was learned over time about different HCI methods in practice, and changes that were made to the HCI tools used over time. The Karats discuss trade-offs and issues related to time, resources, and money and the value derived from different HCI methods in practice. These decisions are ones that need to be made regularly in the industrial sector. Similarities and differences with the types of decisions made in this regard in academia will be discussed. The authors then use the context of the three case studies in the three research domains to draw insights and conclusions about the themes that were introduced in the beginning of the book. The Karats conclude with their perspective about the future of HCI industrial research. Table of Contents: Introduction: Themes and Structure of the Book / Case Study 1: Conversational Speech Technologies: Automatic Speech Recognition (ASR) / Case Study 2: Personalization in eCommerce / Case Study 3: Security and Privacy Policy Management Technologies / Insights and Conclusions / The Future of Industrial HCI Research

Anbieter: Orell Fuessli CH
Stand: 19.01.2021
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The Answer Machine
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The Answer Machine is a practical, non-technical guide to the technologies behind information seeking and analysis. It introduces search and content analytics to software buyers, knowledge managers, and searchers who want to understand and design effective online environments. The book describes how search evolved from an expert-only to an end user tool. It provides an overview of search engines, categorization and clustering, natural language processing, content analytics, and visualization technologies. Detailed profiles for Web search, eCommerce search, eDiscovery, and enterprise search contrast the types of users, uses, tasks, technologies, and interaction designs for each. These variables shape each application, although the underlying technologies are the same. Types of information tasks and the trade-offs between precision and recall, time, volume and precision, and privacy vs. personalization are discussed within this context. The book examines trends toward convenient, context-aware computing, big data and analytics technologies, conversational systems, and answer machines. The Answer Machine explores IBM Watson's DeepQA technology and describes how it is used to answer health care and Jeopardy questions. The book concludes by discussing the implications of these advances: how they will change the way we run our businesses, practice medicine, govern, or conduct our lives in the digital age. Table of Contents: Introduction / The Query Process and Barriers to Finding Information Online / Online Search: An Evolution / Search and Discovery Technologies: An Overview / Information Access: A Spectrum of Needs and Uses / Future Tense: The Next Era in Information Access and Discovery / Answer Machines

Anbieter: Orell Fuessli CH
Stand: 19.01.2021
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Designing and Evaluating Usable Technology in I...
39,99 € *
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This book is about HCI research in an industrial research setting. It is based on the experiences of two researchers at the IBM T. J. Watson Research Center. Over the last two decades, Drs. John and Clare-Marie Karat have conducted HCI research to create innovative usable technology for users across a variety of domains. We begin the book by introducing the reader to the context of industrial research as well as a set of common themes or guidelines to consider in conducting HCI research in practice. Then case study examples of HCI approaches to the design and evaluation of usable solutions for people are presented and discussed in three domain areas: - item Conversational speech technologies, - item Personalization in eCommerce, and - item Security and privacy policy management technologies In each of the case studies, the authors illustrate and discuss examples of HCI approaches to design and evaluation that worked well and those that did not. They discuss what was learned over time about different HCI methods in practice, and changes that were made to the HCI tools used over time. The Karats discuss trade-offs and issues related to time, resources, and money and the value derived from different HCI methods in practice. These decisions are ones that need to be made regularly in the industrial sector. Similarities and differences with the types of decisions made in this regard in academia will be discussed. The authors then use the context of the three case studies in the three research domains to draw insights and conclusions about the themes that were introduced in the beginning of the book. The Karats conclude with their perspective about the future of HCI industrial research. Table of Contents: Introduction: Themes and Structure of the Book / Case Study 1: Conversational Speech Technologies: Automatic Speech Recognition (ASR) / Case Study 2: Personalization in eCommerce / Case Study 3: Security and Privacy Policy Management Technologies / Insights and Conclusions / The Future of Industrial HCI Research

Anbieter: Thalia AT
Stand: 19.01.2021
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The Answer Machine
55,99 € *
ggf. zzgl. Versand

The Answer Machine is a practical, non-technical guide to the technologies behind information seeking and analysis. It introduces search and content analytics to software buyers, knowledge managers, and searchers who want to understand and design effective online environments. The book describes how search evolved from an expert-only to an end user tool. It provides an overview of search engines, categorization and clustering, natural language processing, content analytics, and visualization technologies. Detailed profiles for Web search, eCommerce search, eDiscovery, and enterprise search contrast the types of users, uses, tasks, technologies, and interaction designs for each. These variables shape each application, although the underlying technologies are the same. Types of information tasks and the trade-offs between precision and recall, time, volume and precision, and privacy vs. personalization are discussed within this context. The book examines trends toward convenient, context-aware computing, big data and analytics technologies, conversational systems, and answer machines. The Answer Machine explores IBM Watson's DeepQA technology and describes how it is used to answer health care and Jeopardy questions. The book concludes by discussing the implications of these advances: how they will change the way we run our businesses, practice medicine, govern, or conduct our lives in the digital age. Table of Contents: Introduction / The Query Process and Barriers to Finding Information Online / Online Search: An Evolution / Search and Discovery Technologies: An Overview / Information Access: A Spectrum of Needs and Uses / Future Tense: The Next Era in Information Access and Discovery / Answer Machines

Anbieter: Thalia AT
Stand: 19.01.2021
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